Planning your work


January Planning ahead

January has been a month of brainstorming, discussions and inspiration; preparing designs, materials, content etc. As soon as all festivities were over work began working hands-on on a few new projects. What a great way to start the year!

First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination

as Napoleon Hill once said.

New projects

All projects must be affordable. A customer must know his budget and stay within its parameters as a designer does need to be paid for his/her work. Planning and discussions are so important at right at the begining of the project as this prepares the customer for the final design. Expectations are often higher than the budget allows.

A new assignment still in its infancy, is a simple web design for an budding author. A simple display of her authorship, of poetry and short stories, in order to build her reputation until the book is published. This also prepares her for some future assignments and publications. The next step will be laying the groundwork for future discussions about marketing strategies.

Another activity which I really enjoy is preparing a photo book for a customer. These books can be so so varied in their content ranging from weddings, engagements, honeymoons and holidays etc or even a special day-out or other event. The customer comes armed with all the content, photos, text content etc that they wish to be included before any discussions about covers, layout, design or colours for the book. Good photos are a must, preferably taken with a DSLR camera however on a few occasions mobile photos have been included but these do not always publish well due to their lack of quality.

Ycademy trainings

This year, 2017, brings us a whole new year of Ycademy twice weekly trainings and monthly seminars on a whole variety of topics that include web design, development, media, publishing and marketing. As a designer it is important to be aware of the latest trends in all these subjects.

With this mind we are looking to forward the first Ycademy seminar this year, which will be held on the last weekend of January.