Branding Yourself Online
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Branding Yourself Online
Following upon on my previous posts about branding and branding your business online it is also important to brand yourself, taking control of your own name, your image and your reputation, and your authority, if you don’t others will do it for you and maybe even not too kindly.
Personal Branding
Personal branding is all about ‘YOU’, who you are and what you stand for, and how you want others to see you, your personal identity. First impressions are still so important. This impression online is created by what you write about, how you write it and how you present yourself visually via a personal blog, website or these days on any of the interactive social media sites like Facebook. Today online its about transparency, being visible, openness and accountability.
Developing your personal brand, your personal style comes with time but the ‘basic elements’ of who you are remain the same. Developing ‘YOU’ comes from a lot of soul searching and from digging deep in your own ‘Secret Garden’, which is certainly not an over night affair.
Your Personal Brand
Your Personal Brand is all about communication, letting others communicate with you, creating trust and empathy. Every visual aspect of you, your business, your personal information portrays you. Always be true to you!
“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.” Judy Garland
Personal Blog
To have a Personal blog or website is a real ‘MUST HAVE’, in order to be in total control of your name, your image and what you stand for. A place where you can portray yourself in who you are and what you do, your like and dislikes, building your authority. A complete package that can be identified as you in your writing, your style and your images.
AND….. it is all very much tied up in the wrapping, the presentation. It all counts. Your site communicates, builds empathy, builds relationships. Blogs are very much an asset these days as they increase your visibility ranking higher on search engines.
You may not be the worlds best but demonstrating your authenticity, integrity, honesty goes a long way to creating a positive image online.
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Author:
Zo Nicholas, Media, Marketing, Publishing.
Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics.
