Creating ‘the look’
Newspaper Design
This week we have been focusing our attention and deciding on ‘the look’ that we want our newspaper to have. Its all about presentation – wrapping up the goods. The colour, the design.
Colour is what enhances our daily lives: in our surroundings, our homes, our local environment, in the garden. In nature in the raw all the different colours blended together in perfect harmony to provide us with scenes of peace and tranquility.
Colour is the first impact you have with a website, blog or newspaper. That first impression is the one that creates the memory, either negative or positive. You either like ‘the look’ or you click it away.
The choice of colour is important. The colour creates strong associations and therefore needs to relate to the content, if you talk of food black is not ideal. The colour has to be in harmony with what is presented to the reader. Especially with a topic like food, colour creates the atmosphere, the mood. You feast with your eyes first. Look at a big bowl of colourful fruit and its a pleasurable experience. It just invites you to seek more.
Colour is important as people remember colour. Imagine shopping and going down the aisle looking for your favourite bottle of shampoo, what do you look for first: the colour, then shape then the text. Companies have noticed this too and use colour to brand their products, logos and displays. Customising your graphics on your newspaper is then definitely an important factor in creating ‘that look’ and feeling of harmony and brand. Even simple designs can be very memorable and recognizable. Simple is chic, elegant, sophisticated, A real mish mash of colour distrats and creates disharmony, chaos. Take for example the simple classic look of Chanel. Simple. It shouts sophistication.
Not only colour is important but also the layout of our site, where you want to see the graphics and advertising in relation to the text. Placing a graphic in just the right place on the page draws the eye which then draws the eyes to the text. Interesting graphics attract! ‘A picture speaks a thousand words’.
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Author:
Zo Nicholas, Media, Marketing, Publishing.
Co-Founder of YORGOO, Ycademy,YORGOO Press and Semiomantics.
